Module 02 · The Score ReportLive

RECON Dossier

The detailed report behind the Score — the single number opened up into the full picture the client actually gets to see.

The RECON Score™ is one number. The Dossier is the report that stands behind it. It expands the score into every dimension it measures — website, local SEO, listings, reviews, social, advertising — explains what each one means in plain language, and calls out the specific gaps costing the business revenue, closing with a 30/60/90 roadmap. It's the client-ready deliverable that turns a score into an understood story.

RECON Dossier™ · RCN-2607 · Confidential

Ridgeline Auto Service, LLC

Harrisburg, PA · Auto Repair

0

Grade B · Tier 1

C

Website Performance

Slow load · weak on mobile

D

Local SEO

Thin local signals

F

Business Listings

6 unclaimed · NAP conflicts

B

Customer Reviews

4.4★ · velocity slowing

C

Social Presence

Inactive on 2 channels

B

Advertising Reach

Steady, room to scale

Primary gaps: unclaimed listings · thin local SEO — full 30/60/90 roadmap inside

What It Does

Every Dimension, Explained

The composite score broken out into all six scored dimensions, each graded and written up so the client understands exactly what drives their number.

The Gaps That Cost Them

The specific weaknesses dragging the score down, framed by revenue impact — what it means for the business, not for a webmaster.

30 / 60 / 90 Roadmap

A staged plan of what to address first, second, and third — the bridge from "here’s your score" to a scoped engagement.

Where Dossier Fits

The Score is the number. The Dossier is the report that explains it — the deliverable your client reads. When they ask how to fix what’s inside, that’s where RECON Technical picks up.